Building your brand’s public profile.
In a world where connection matters, the Common Ground PR team gets you in front of the people that matter to help build your brand’s reputation and public awareness.
Having extensive experience across media, brand storytelling and strategy, award-winning publicist Olivia Boswell and former lifestyle journalist Rosie Herdman offer a bespoke, collaborative approach.
With a background spanning FMCG, tech and New Zealand’s cultural and lifestyle sectors, our boutique Auckland PR agency brings creative thinking and commercial clarity to every brief. From launching startups to elevating established names, we work closely with our clients to build visibility in the right places and earn the kind of media attention that lasts.
Whether you're building your profile, growing your presence or protecting your brand’s reputation, get in touch today and discover how your story can work for you.
Common Ground PR are legends, they get our complex business and help to translate what we do into easy-to-digest stories that get cut through.
We see them as an extension of our business.
— Angus Brown, Ārepa Co-Founder and CEO
OUR SERVICES
Media Relations
We help your brand earn meaningful media coverage across New Zealand’s most trusted outlets. With deep relationships across print, digital and broadcast media, we know how to get your story seen, shared, and talked about in all the right places.
Strategic Communications
Clear, intentional communication builds strong reputations. From internal communications to stakeholder engagement and issues management, we develop communications strategies that align with your values and deliver real impact across every audience touchpoint.
Brand Storytelling
Behind every great brand is a story worth telling. We uncover what makes yours unique and shape it into messaging, narratives and content that resonates. From media releases to website copy and brand voice, we bring clarity, emotion and meaning to your communications.
Launch PR
Whether you're launching a brand, product or event, we create tailored campaigns to build buzz and drive visibility. Our launch strategies are designed to reach the right people, generate media interest and set you up for long-term recognition.
Thought Leadership
We position founders, experts and in-house talent as credible voices in their space. Through media commentary, speaker opportunities, podcasts, op-eds and award entries, we help shape your reputation and ensure your expertise is seen, heard and valued.
Influencer Engagement
We connect your brand with the right people: creators, tastemakers and advocates who align with your values and audience. From strategy and sourcing to relationship management and results, we handle influencer partnerships that feel authentic and drive real impact.
Need something else?
We also support companies with internal comms, reputation and crisis management, campaign planning, copywriting, media training, content strategy and more. Just ask.
We hit the ground running with Olivia and Rosie with a short lead time to our activation series. Both were extremely professional, fun and delivered the outcomes beyond our expectations. Highly recommend!
— Sarah Thorpe, New Zealand Olympic Committee
CLIENTS IN THE NEWS
Takapuna Beach Cafe features in NZ Herald’s Business pages
NZ Herald Business reporter Tom Raynel headed to the North Shore where he heard Bryant’s journey to owning an iconic hospitality venue like Takapuna Beach Cafe. The story was featured in print as well as a lengthy online article with a video interview.
Radix features on Nine To Noon and RNZ Life
Kathryn Ryan spoke to Radix founder Mike Rudling about the science behind his groundbreaking company, his elite sporting background and future plans for bringing Radix to the masses.
The New Zealand Team’s Tour de Fern activation on TVNZ’s Breakfast
Olympian and gold medal winner Ellesse Andrews put Breakfast reporter Lucy Bendell through her paces on a high-tech stationary bike as part of The New Zealand Team’s nationwide activation Tour de Fern, in the lead-up to the Paris 2024 Olympic Games. Featured on TV and online at 1news.co.nz
Nature Baby features in National Business Review
Marking 25 years of Nature Baby, the beloved babywear brand’s founders Jacob and Georgia Faull spoke with Dita De Boni for a Your Business feature in NBR. They discussed their successful homegrown retail journey and future expansion plans, and the launch of new circularity initiative Worn Again.
Middlehurst Station features on Seven Sharp
Based in the stunning Awatere Valley, the Macdonald family run Middlehurst Station. They hosted Seven Sharp reporter Lucas de Jong, talking about how they’re turning traditional high-country farming on its head with a direct-to-consumer approach for their quality meat products, a destination store and luxury accommodation.
Gus Fisher Gallery’s landmark Derek Jarman exhibition features in The New Zealand Listener
Linda Herrick charts the New Zealand connections within the country’s first-ever exhibition of pioneering UK artist and gay rights activist Derek Jarman. Published in print and online via NZ Herald.
Underlena launch features in Viva double page spread
Founder and designer Maxine Kelly told Tyson Beckett about the 2-year process behind designing her perfect trio of underwear, resulting in an eye-catching spread in Viva’s print paper and lengthy feature online.
Luxury wellness retreat Aro-Ha features on the cover of Sunday Star Times Travel
Ensemble Director of Partnerships Rebecca Wadey wrote about Glenorchy’s world-famous wellness retreat for a cover story in the Sunday Star Times’ Travel magazine, and online at Stuff.co.nz.
Bolt New Zealand GM Adam Muirson talks to Mike Hosking about NZ’s newest rideshare providor
Europe’s leading mobility platform Bolt kicked off in Auckland, promising better deals for drivers and riders. New Zealand General Manager Adam Muirson gave the lowdown to Mike Hosking on Newstalk ZB - the country’s most-listened-to radio station.
The Post features Boring Oat Milk founder Morgan Maw
Journalist Federico Magrin covered Boring’s launch into Australia, as well as the company’s ongoing sustainability efforts despite such impressive growth over the last five years.
When launching our premium skincare brand TWYG, Common Ground were professional and experienced but friendly and relaxed.
Strategic and insightful, they understood our market, are well connected to NZ media and KOL, ideas-led and fast communicators who were committed to do the best possible job to get the brand launched with impact (within a finite budget).
— Steph Davies, TWYG Co-Founder
TRUSTED BY
CONTACT
olivia.boswell@commonground.co.nz
+64 9 558 4680
Grey Lynn,
Auckland
