Building your brand’s public profile.
In a world where connection matters, the Common Ground PR team gets you in front of the people that matter to help build your brand’s reputation and public awareness.
Having extensive experience across media, brand storytelling and strategy, award-winning publicist Olivia Boswell and former lifestyle journalist Rosie Herdman offer a bespoke, collaborative approach.
With a background spanning FMCG, tech and New Zealand’s cultural and lifestyle sectors, our boutique Auckland PR agency brings creative thinking and commercial clarity to every brief. From launching startups to elevating established names, we work closely with our clients to build visibility in the right places and earn the kind of media attention that lasts.
Whether you're building your profile, growing your presence or protecting your brand’s reputation, get in touch today and discover how your story can work for you.
Common Ground PR are legends, they get our complex business and help to translate what we do into easy-to-digest stories that get cut through.
We see them as an extension of our business.
— Angus Brown, Ārepa Co-Founder and CEO
OUR SERVICES
Media Relations
We help your brand earn meaningful media coverage across New Zealand’s most trusted outlets. With deep relationships across print, digital and broadcast media, we know how to get your story seen, shared, and talked about in all the right places.
Strategic Communications
Clear, intentional communication builds strong reputations. From internal communications to stakeholder engagement and issues management, we develop communications strategies that align with your values and deliver real impact across every audience touchpoint.
Brand Storytelling
Behind every great brand is a story worth telling. We uncover what makes yours unique and shape it into messaging, narratives and content that resonates. From media releases to website copy and brand voice, we bring clarity, emotion and meaning to your communications.
Launch PR
Whether you're launching a brand, product or event, we create tailored campaigns to build buzz and drive visibility. Our launch strategies are designed to reach the right people, generate media interest and set you up for long-term recognition.
Thought Leadership
We position founders, experts and in-house talent as credible voices in their space. Through media commentary, speaker opportunities, podcasts, op-eds and award entries, we help shape your reputation and ensure your expertise is seen, heard and valued.
Influencer Engagement
We connect your brand with the right people: creators, tastemakers and advocates who align with your values and audience. From strategy and sourcing to relationship management and results, we handle influencer partnerships that feel authentic and drive real impact.
Need something else?
We also support companies with internal comms, reputation and crisis management, campaign planning, copywriting, media training, content strategy and more. Just ask.
We hit the ground running with Olivia and Rosie with a short lead time to our activation series. Both were extremely professional, fun and delivered the outcomes beyond our expectations. Highly recommend!
— Sarah Thorpe, New Zealand Olympic Committee
CLIENTS IN THE NEWS
Nature Baby features in National Business Review
Marking 25 years of Nature Baby, the beloved babywear brand’s founders Jacob and Georgia Faull spoke with Dita De Boni for a Your Business feature in NBR. They discussed their successful homegrown retail journey and future expansion plans, and the launch of new circularity initiative Worn Again.
The New Zealand Team’s Tour de Fern activation on TVNZ’s Breakfast
Olympian and gold medal winner Ellesse Andrews put Breakfast reporter Lucy Bendell through her paces on a high-tech stationary bike as part of The New Zealand Team’s nationwide activation Tour de Fern, in the lead-up to the Paris 2024 Olympic Games. Featured on TV and online at 1news.co.nz
Gus Fisher Gallery’s landmark Derek Jarman exhibition features in The New Zealand Listener
Linda Herrick charts the New Zealand connections within the country’s first-ever exhibition of pioneering UK artist and gay rights activist Derek Jarman. Published in print and online via NZ Herald.
Luxury wellness retreat Aro-Ha features on the cover of Sunday Star Times Travel
Ensemble Director of Partnerships Rebecca Wadey wrote about Glenorchy’s world-famous wellness retreat for a cover story in the Sunday Star Times’ Travel magazine, and online at Stuff.co.nz.
TWYG launch features in National Business Review online
TWYG founders Steph and Ryan Davies spoke with Dita De Boni for a Your Business feature in National Business Review as part of their skincare brand launch. The launch was covered widely in both lifestyle and industry media, in print and online.
Goldie co-founder Cam Maclachlan gives Jenny-May Clarkson the lowdown on TVNZ’s Breakfast
Along with a hefty amount of mainstream media, business and industry coverage, Cam was invited on to Breakfast to chat with Jenny about how Goldie is shaking up New Zealand’s investment landscape.
Viva features next-gen housing company Good Good, and its ultra-sustainable development Tui Glen
Good Good founders Jimmi O’Toole and Charlotte White spoke to Leanne Moore for NZ Herald’s Viva print and online, about their plans to be NZ’s first 10-Star Homestar V5 Rated housing development.
Black Ferns coach Amanda Murphy talks to RNZ ahead of the RWC
We worked with World Rugby for the history-making Women’s Rugby World Cup hosted in New Zealand. Among many other pieces of coverage, Nine to Noon interviewed coach Amanda Murphy in the lead-up to the big games.
Ārepa featured in NZ Herald in the lead-up to seeking new approvals for health claims
Founders Angus Brown and Zac Robinson speak to investigative reporter Matt Nippert about their latest moves within the business, including packaging updates and fresh health claim applications.
Middlehurst Station features on Seven Sharp
Based in the stunning Awatere Valley, the Macdonald family run Middlehurst Station. They hosted Seven Sharp reporter Lucas de Jong, talking about how they’re turning traditional high-country farming on its head with a direct-to-consumer approach for their quality meat products, a destination store and luxury accommodation.
The sign of any great agency is when they feel like a part of the team and understand areas of the business more than anyone else.
Common Ground is the rock Goldie needs in the crazy world of startups; they consistently exceed expectations and play a pivotal role in helping us smash our targets.
— Cam Maclachlan, Goldie Founder
When launching our premium skincare brand TWYG, Common Ground were professional and experienced but friendly and relaxed.
Strategic and insightful, they understood our market, are well connected to NZ media and KOL, ideas-led and fast communicators who were committed to do the best possible job to get the brand launched with impact (within a finite budget).
— Steph Davies, TWYG Co-Founder
TRUSTED BY
CONTACT
olivia.boswell@commonground.co.nz
+64 9 558 4680
Grey Lynn,
Auckland