Building your brand’s public profile.
In a world where connection matters, the Common Ground PR team gets you in front of the people that matter to build your brand’s reputation and public awareness.
Award-winning public relations specialist Olivia Boswell and ex-leading lifestyle journalist Rosie Herdman offer a multi-faceted service. With their extensive experience across FMCG, F&B and New Zealand's cultural space, together with their passion for New Zealand businesses with heart, they offer a unique and creative perspective.
Common Ground PR supports companies with big goals in their journeys from launching and profile building to maintaining a covetable position in the media. Get in touch today and discover how your story can work for you.
Common Ground PR are legends, they get our complex business and help to translate what we do into easy-to-digest stories that get cut through.
We see them as an extension of our business.
— Angus Brown, Ārepa Co-Founder and CEO
SERVICES
PR campaigns
For both short-term and on-going projects, Common Ground delivers creative and engaging PR campaigns for your brand with meaningful results.
Communications
We’ll help you achieve your goals with a strategic communications approach, reaching your audiences with flare across multiple channels.
Copywriting and editing
From help with writing your pitch deck, brand story and website to case studies, your weekly e-newsletters and social posts, we’ve got you covered.
Media management
Working with New Zealand media for more than 10 years, Common Ground has an extensive contact base to get your news where it will be seen.
We hit the ground running with Olivia and Rosie with a short lead time to our activation series. Both were extremely professional, fun and delivered the outcomes beyond our expectations. Highly recommend!
— Sarah Thorpe, New Zealand Olympic Committee
CLIENTS IN THE NEWS
Nature Baby features in National Business Review
Marking 25 years of Nature Baby, the beloved babywear brand’s founders Jacob and Georgia Faull spoke with Dita De Boni for a Your Business feature in NBR. They discussed their successful homegrown retail journey and future expansion plans, and the launch of new circularity initiative Worn Again.
The New Zealand Team’s Tour de Fern activation on TVNZ’s Breakfast
Olympian and gold medal winner Ellesse Andrews put Breakfast reporter Lucy Bendell through her paces on a high-tech stationary bike as part of The New Zealand Team’s nationwide activation Tour de Fern, in the lead-up to the Paris 2024 Olympic Games. Featured on TV and online at 1news.co.nz
Gus Fisher Gallery’s landmark Derek Jarman exhibition features in The New Zealand Listener
Linda Herrick charts the New Zealand connections within the country’s first-ever exhibition of pioneering UK artist and gay rights activist Derek Jarman. Published in print and online via NZ Herald.
Luxury wellness retreat Aro-Ha features on the cover of Sunday Star Times Travel
Ensemble Director of Partnerships Rebecca Wadey wrote about Glenorchy’s world-famous wellness retreat for a cover story in the Sunday Star Times’ Travel magazine, and online at Stuff.co.nz.
TWYG launch features in National Business Review online
TWYG founders Steph and Ryan Davies spoke with Dita De Boni for a Your Business feature in National Business Review as part of their skincare brand launch. The launch was covered widely in both lifestyle and industry media, in print and online.
Goldie co-founder Cam Maclachlan gives Jenny-May Clarkson the lowdown on TVNZ’s Breakfast
Along with a hefty amount of mainstream media, business and industry coverage, Cam was invited on to Breakfast to chat with Jenny about how Goldie is shaking up New Zealand’s investment landscape.
Viva features next-gen housing company Good Good, and its ultra-sustainable development Tui Glen
Good Good founders Jimmi O’Toole and Charlotte White spoke to Leanne Moore for NZ Herald’s Viva print and online, about their plans to be NZ’s first 10-Star Homestar V5 Rated housing development.
Black Ferns coach Amanda Murphy talks to RNZ ahead of the RWC
We worked with World Rugby for the history-making Women’s Rugby World Cup hosted in New Zealand. Among many other pieces of coverage, Nine to Noon interviewed coach Amanda Murphy in the lead-up to the big games.
Ārepa featured in NZ Herald in the lead-up to seeking new approvals for health claims
Founders Angus Brown and Zac Robinson speak to investigative reporter Matt Nippert about their latest moves within the business, including packaging updates and fresh health claim applications.
Middlehurst Station features on Seven Sharp
Based in the stunning Awatere Valley, the Macdonald family run Middlehurst Station. They hosted Seven Sharp reporter Lucas de Jong, talking about how they’re turning traditional high-country farming on its head with a direct-to-consumer approach for their quality meat products, a destination store and luxury accommodation.
The sign of any great agency is when they feel like a part of the team and understand areas of the business more than anyone else.
Common Ground is the rock Goldie needs in the crazy world of startups; they consistently exceed expectations and play a pivotal role in helping us smash our targets.
— Cam Maclachlan, Goldie Co-Founder
TRUSTED BY
CONTACT
olivia.boswell@commonground.co.nz
+64 9 558 4680
Grey Lynn,
Auckland
When launching our premium skincare brand TWYG, Common Ground were professional and experienced but friendly and relaxed.
Strategic and insightful, they understood our market, are well connected to NZ media and KOL, ideas-led and fast communicators who were committed to do the best possible job to get the brand launched with impact (within a finite budget).
We are so thrilled and can’t wait to do more with them as we continue to grow.
— Steph Davies, TWYG Co-Founder